RTT@MCBW. The power of visualization in Open Source Design

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An increasing number of brands are discovering the advantages of involving users of social media sites into their product design processes. End consumers become designers or even inventors, providing invaluable input from the very early stages of the product development process. And involving potential buyers right from the very outset creates strong brand loyalty. In addition to harnessing this involvement and commitment, brands benefit from the fact that the input helps them launch exactly the products that the market wants. Visualization technology is the vehicle that enables such virtual collaboration via the web as well as effective communication through the power of images. Find out about the range of possibilities by checking out real-life business cases.