Munich and Bavaria as a site for creative activities stand for premium entrepreneur-oriented connections between the design and the corporate sector. Organized by bayern design GmbH in the first quarter of every year, MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and illustrates the potential: Close to 200 committed Program Partners create a platform for companies with an affinity for design, designers and design agencies across disciplines including architecture and advertising and the general public interested in design. Following the slogan Design connects, more than 75,000 participants will encounter substantial transfer of knowledge and inspiring design experiences in the two program segments, CREATE BUSINESS! for professionals and DESIGN SCHAU! for all other friends of design.
Design inspires innovation and stands for an active-creative, human implementation of change. With this in mind, MCBW DESIGN DIALOGS presents groundbreaking ideas, sustainable trends and new products in conferences, symposiums and workshops, at receptions and many other events. MCBW initiates business contacts, in-depth transfer of know-how and lively discussions between the corporate world and the design sector as well as among diverse creative disciplines.
MCBW START UP establishes the foundation for networking among investors and young entrepreneurs in workshops, coaching sessions, lectures, and one-on-one talks. The highlight of MCBW START UP is STUDIO NIGHT where founders look to the critical eyes of experts and have the opportunity to establish contacts.
For nine days, visitors are invited to experience, try and understand all facets of design. Exhibitions, vernissages, events and campaigns at more than 100 venues in Munich and throughout Bavaria provide guidance to the core of Bavarian and international design culture: DESIGN SCHAU! presents Munich as Germany’s extremely lively capital of design.
Design connects, the leitmotif of MCBW, illustrates the Bavarian way of life and the unique connection of design and the economy in a special way:
MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology and the City of Munich. iF International Forum Design GmbH is a founding partner. As MCBW partners, BMW Group, Steelcase and Microsoft provide substantial support.
Guillaume Alvarez is a global citizen - from his personal background to his career path at Steelcase. Born in a multi-cultural environment in Pakistan, he embraced an international professional footpath right after finishing his studies at the University of Paris in Marketing and Sociology. Before becoming Senior Vice President, EMEA in November 2011, he was Vice President of Global Client Collaboration. Prior to that, he was Vice President of Global Alliances, which included overseeing Steelcase’s largest strategic global accounts and having responsibility for the sales teams for Vertical Markets, Applied Research and Architecture & Technology. He was also Vice President of sales for the Central Region of Steelcase North America, overseeing all sales activity in his region, one of four in the United States.www.steelcase.com
Prof. Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing. Among his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.
Dr. Angelika Nollert became the director of Die Neue Sammlung - The Design Museum at Pinakothek der Moderne in Munich in 2014. From 1997 to 2000, she was the curator of Portikus in Frankfurt am Main. Dr. Nollert was in charge of project management for documenta 11 in 2001/2002 and for the visual arts sector of the Siemens Arts Program from 2002 to 2007. She headed Neues Museum für Kunst und Design in Nuremberg from 2007 to 2014. Dr. Nollert chairs the University Council of Akademie für Bildende Kunst in Munich.www.die-neue-sammlung.de
Since 1992, Dutch-born industrial designer Adrian van Hooydonk has worked in diverse divisions of BMW Group and in 2009 he became the Head of BMW Group Design. His former positions include Managing Director of BMW subsidiary BMW Group DesignWorks USA and Head of Design BMW Cars at BMW AG in Munich.www.bmwgroup.com
Dr. Silke Claus studied architecture, taught and conducted research at Hannover University and Dresden Technical University from 1994 to 2004. She was the Deputy Managing Director of MACINA Hannover/Dubai before taking over as Managing Director of Internationales Designzentrum Berlin in 2005. As Managing Director of bayern design GmbH, a position she took up in 2009, she is responsible for coordinating the promotion of design in the state of Bavaria in cooperation with the Bavarian State Ministry of the Economy.www.bayern-design.de