Advisory Board

Senior Vice President EMEA, Steelcase

Guillaume Alvarez

Guillaume Alvarez is a global citizen - from his personal background to his career path at Steelcase. Born in a multi-cultural environment in Pakistan, he embraced an international professional footpath right after finishing his studies at the University of Paris in Marketing and Sociology.

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Before becoming Senior Vice President, EMEA in November 2011, he was Vice President of Global Client Collaboration. Prior to that, he was Vice President of Global Alliances, which included overseeing Steelcase’s largest strategic global accounts and having responsibility for the sales teams for Vertical Markets, Applied Research and Architecture & Technology.He was also Vice President of sales for the Central Region of Steelcase North America, overseeing all sales activity in his region, one of four in the United States.

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Vice Dean, Hochschule München Fakultät für Design

Prof. Markus Frenzl

Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing.

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Among his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.

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Director, Die Neue Sammlung - The Design Museum

Dr. Angelika Nollert

Dr. Angelika Nollert became the director of Die Neue Sammlung - The Design Museum at Pinakothek der Moderne in Munich in 2014. From 1997 to 2000, she was the curator of Portikus in Frankfurt am Main. Dr. Nollert was in charge of project management for documenta 11 in 2001/2002 and for the visual arts sector of the Siemens Arts Program from 2002 to 2007.

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She headed Neues Museum für Kunst und Design in Nuremberg from 2007 to 2014.Dr. Nollert chairs the University Council of Akademie für Bildende Kunst in Munich.

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Head, BMW Group Design

Adrian van Hooydonk

Since 1992, Dutch-born industrial designer Adrian van Hooydonk has worked in diverse divisions of BMW Group and in 2009 he became the Head of BMW Group Design. His former positions include Managing Director of BMW subsidiary BMW Group DesignWorks USA and Head of Design BMW Cars at BMW AG in Munich.

President, Deutscher Designtag

Boris Kochan

Companies and organizations, relationships and networks, branding, communication and design policy ... Boris Kochan cannot not design. As an entrepreneur, designer, author and consultant he travels the world, giving lectures, curating and moderating conferences, panel discussions and round tables.

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He is president of the non-Latin typography project GRANSHAN and founder of the Editorial Design Conference EDCH. After seven years as First Chairman of the Typographische Gesellschaft (tgm), he became President of the newly formed umbrella organization Deutscher Designtag in 2016 and Vice President of Deutscher Kulturrat in 2019. In addition, Boris Kochan accompanies as managing partner his branding and design agency KOCHAN & PARTNER, founded in 1981.

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