Anton and Elisa Huber are laughing as our video call crashes and they call back by phone. There’s always a way to get together. Some are subtle, even profound; others very direct. “We’ve both worked in large-scale agencies before but it was all too superficial for us, too much ingratiation,” agrees the designer duo. “We’ve deliberately kept our studio small and extremely personal.”
At their offices in Munich and Kraiburg am Inn, the Hubers concentrate on brand development, brand design, and packaging: “We aim to create authentic communication and design that inspires people.” Their chosen focus is paying off; both are able to be selective about the projects and clients they take on. Despite their opposing personalities, they complement each other perfectly: “Toni is very structured,” explains Elisa Huber, “but I like color in my life.” Clearly the ideal blend for kick-starting processes.
Small-scale and conceptually based
etcorporate is at the confluence of strategy and creativity. “They drive each other,” says Anton Huber. “We love concepts that dig deep and reveal the unexpected.” But the two creative spirits have no intention of letting themselves be pigeonholed into a specific style. “Every client is different and deserves a unique bespoke solution,” affirms Elisa Huber. While many of the couple’s projects have received international awards, their primary goal lies elsewhere: “We’ve won many accolades in the course of our careers, but instead of piling up yet more prizes, we decided to work on projects that we enjoy, and that help us develop as we encounter new perspectives and new people.”
Precise and personal
A conversation with Anton and Elisa Huber quickly reveals their enthusiasm for many things, and particularly for the people they work with. Personal interaction becomes a catalyst for delivering better and faster results. A partnership on equal footing. Whether the creative process involves texts, photos, or coding, it becomes more efficient when it is cross-disciplinary. “It’s exciting to come into contact with different topics, try new things, and live and breathe networking.”
Design that brings people together
Anton and Elisa Huber came up with a very special idea for the mcbw: an open workshop in the heart of Munich, where everyone can find a creative outlet to express themselves. During the week, visitors can visualize their own personal concept of a desirable community, creating images and ideas that will be combined into an installation entitled “Ocean of Minds.” Today, it’s a project that seems to be more important than ever before. The two designers are unanimous that “In recent years so much courage has been lost, and the all-important experience of rubbing up against differing opinions is absent. So it’s vital to stop becoming entrenched, and to start bringing more people on board with us and inspiring them.”
Ocean of Minds
May 10–18, 2025, open daily noon–7 pm
At the workshop of Thomas Schmitter, Theresienstrasse 112 / rear courtyard, 80333 Munich
Access via Steinickeweg (U2 Theresienstrasse)