MCBW START UP - Design matters!

Fostering start-ups and innovative business ideas means investing in the future directly: The corporate sector and society always are on the lookout for fresh and sustainable out-of-the-boy yet feasible concepts. Not all new approaches are caught on right away and some business ideas need support or partners. Design can help in this quest. 

Designers convey sense, form and function to new business ideas. The make products and services more approachable, engaging, convenient, affable and more valuable in the eyes of users. We live in a world where we expect everything we buy to be attractive and user-friendly.

Communication design, product design or design thinking in interdisciplinary projects have become essential elements of start-up processes. Design strategies complement the commonly found duo of business and developer excellently, provided the potential of design is recognized and integrated. MCBW START UP looks behind the scenes of the development process of products or services and illustrates how designers can enrich the entire start-up phase.

The program of events, workshops, coaching sessions and podiums offered as part of the 2019 edition of MCBW START UP, the founders’ platform for companies and designers initiated by bayern design, has been set up to promote the targeted dialog among design-oriented start-ups, young and experienced designers, experts from the corporate sector, and the general public to facilitate professional and successful careers. The offerings are rounded off with training and informative events. 


MCBW START UP STUDIO NIGHT – Design matters for start-ups! (March 12) 

Are you an entrepreneur or a scout or simply interested in the latest trends? Then join us at the public MCBW START UP product and concept show! Learn more about start-ups that use excellent design strategies to champion their competitive edge. 

Design-oriented start-ups invite you to experience their business models up close and personal – manual production, digital and technological applications, and solutions to ecologic and social challenges.

At MCBW START UP STUDIO NIGHT, open critique, external perspectives, and contact with pertinent experts will put new approaches to the test. Dialog helps drive and implement ideas in the long run.

The element that distinguishes all of the exhibiting start-ups is that design is a key part of their products, services, and brand appearance.

The evening will be topped off with pitches presented by selected start-ups and with stimulating lectures given by representatives of top-rated agencies from Munich who will share their experiences with start-ups and design.


TOOLS FOR FOUNDERS (March 9 to 17, diverse locations)

In addition to STUDIO NIGHT, the event includes Tools for Founders. For the duration of MCBW, partner companies will offer workshops for founders, coaching sessions, and lectures to provide participants with concrete assistance with developing and establishing start-ups (e.g., branding, design strategies, team building, intellectual property, or crowdfunding) – from the vision of a new business idea to the result-oriented implementation.

Let's go – START UP!


Registration for the MCBW START UP workshops and coaching sessions is subject to a fee of approximately 10 euros.

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