The Future of Healthcare
Design and Healthcare - Highlights of MCBW

Our need for safety is deeply connected to our wish for good health, and good health is at the base of everything that makes life worth living. Having experienced a pandemic, more than ever we long to assume responsibility for our health, beginning with our nutrition. During the lockdown we became more inclined to prepare our own meals which has prompted sales of bread makers and cookbooks and has caused the creation and use of cooking blogs to skyrocket. Fresh foods, preferably those harvested in our region, continue to gain importance. Many people not working from home are taking home-prepared meals to the office; the old lunchbox has been replaced with well-designed containers. As well, redesigned fitness trackers equipped with a host of new features are helping us achieve our personal goals.

To a large extent, the issue of healthcare in connection with design is defined largely by the concept of healing architecture. How does architecture contribute to healing and recovery? How do developed and undeveloped spaces around us contribute to keeping us healthy? Healing architecture is about the conceptualization and design of spaces used for hospitals and other buildings devoted to healthcare, about the way they are perceived, and about their effects on combating illness.

In many cases design is both the solution and the great hope. Design creates and adds value. Design develops true-to-life perspectives and drives sustainability. The six themes of MCBW 2021 will illuminate how design can help shape the future. One of these themes is The Future of Healthcare.



Tomorrow’s healthcare sector will be digital and connected. E-health is the buzzword when it comes to future healthcare; however, it already has made its way into our lives in many fields. More and more patients are using telemedicine such as video consultations and are making active use of the options offered by digitization. These developments are driven by data and by digital and/or physical interfaces. During a digital panel discussion scheduled to take place during MCBW, experts from the Futurice innovation consultancy will present their Connected Health Kit, a tool that can bring interdisciplinary teams together and facilitate the development of user-centered digital solutions in modern medical applications. Following a brief introduction, the panel of healthcare experts will discuss how the Connected Health Kit can help make complex processes more intelligible.



The climate crisis, a new post-pandemic normal, and the digital transformation are only three of the numerous challenges facing companies and society. How can design help overcome these challenges? What options exist to design the transformation? How can we contribute to making potential visions of the future experienceable now? The USER INTERFACE DESIGN lectures to be presented during MCBW will be about designing the future and making it tangible. When it comes to e-health, gamification is the buzzword. The lectures will include an online speech about playful motivation in the healthcare sector. In what way does gamification add value to e-health applications and how can gamification be put to use?



Not everyone in need of or who provides care has access to the best ideas developed by companies, start-ups, or the design sector. The goal of the first tuesday initiative is to provide a platform that fosters connections among caregivers, start-ups, and designers so innovations can be anchored sustainably in institutions active in nursing and assisting the elderly. The COVID-19 crisis has shown that we need better solutions to the many problems in the care sector. A workshop hosted during MCBW will provide experts in the care and social economy sectors with the opportunity to enter into creative dialog with designers and together create impulses, products, and services in diverse formats for this complex market.



Universal design connects economic actions with social responsibility and societal empathy and has evolved into a basis for sustainable and conscious design. The Institute for Universal Design (IUD) sees universal design as a meta-discipline of design and supports the corporate sector, science, and society with the development of analog and digital products, services, and concepts. Held every year during MCBW, the Universal Design Exhibition provides the design framework for a number of formats (talk, lecture, workshop, etc.) and is considered an opportunity for universal designers across disciplines to meet and network. This year’s exhibition will be a showcase of products, digital applications, architecture, and service scenarios that afford broad-based, easy, and intuitive usability and can be operated across generations. On the occasion of the tenth anniversary of MCBW, the IUD also will organize the Exhibition in Exhibition titled 10 Years of Universal Design. What prize-winning universal design products have remained topical with virtually no changes? What concepts have become established? In what way has universal design been anchored sustainably in companies, design agencies, academies, and/or universities? The two exhibitions are scheduled to be conducted in a hybrid format.