Every two years, the MUNICH CREATIVE BUSINESS WEEK (MCBW) is partnering with a new Bavarian region. Hence, a special focus is also placed on the partner region in addition to Munich as main location. For 2020 and 2021, the MCBW regional partner is the Lower Bavarian region of Landshut.
The sponsors are the regional county of Lower Bavaria, the Landshut district, the city of Landshut, the Silicon Vilstal Initiative and the association Niederbayern-Forum. With this part-nership, Landshut-based companies and institutions have the opportunity to become MCBW program partners and to benefit from numerous advantages.
Dr. Silke Claus, CEO of bayern design, sees promising opportunities in this partnership: "The region is characterized by great economic dynamics. It provides many creative impulses that deserve to be presented to a broader public within the framework of the MCBW regional part-nership. Another major concern is the networking between enterprises and professionals from the creative and the arts industry beyond the region."
Dr. Olaf Heinrich, President of the regional council of Lower Bavaria, is optimistic as well: "With our participation, we want to contribute to promoting the manifold economic and crea-tive achievements of the region known not only in Lower Bavaria but also beyond the area." The Lord Mayor of Landshut, Alexander Putz, adds: "Landshut already has a rich creative industry, and we want to show more of it." County commissioner Peter Dreier considers "the networking of regional enterprises with both the design and the digital scene" above all to be an important issue.