Wednesday, 11/03 16:00 - 17:30
Accessible Communication: New Research and Practical Advice
Oskar-von-Miller-Ring 25, 80333 München
A guide to accessible communication for companies and public authorities.
An overview of design research, design examples and practical tips.
Accessible communication is crucial for companies and public authorities. An entire industry offers easy or plain language, barrier-free programming and design. But what is really necessary for successful communication? The lecture provides an overview of the current research and shows practical examples. In addition, marketing managers receive a checklist that enables them to create briefings and evaluate the results.