Wednesday, 10/03 09:00 - 16:00
- Create Business!
Brain-Friendly Storytelling adds the rocket fuel of neuroscience to your presentations by designing your message based on how your audience's minds function.
Most people approach selling ideas, products and services the wrong way — by solely forging a logically sound message. However, without winning over your audience's intuitive and emotional minds first, your rational arguments will fall short of their full potential.
This workshop will teach you how to sell ideas, win support and thus grow by speaking to all the parts of the brain that are involved in decision-making.
Unfortunately, this video is not available anymore.
Take part in our short survey on MCBW 2021 and win one of three issues of Zukunftsreport 2021, hand-signed by Matthias Horx, founder and owner of ZukunftsInstitut.