Brand Design for Brands and Companies – Definition, Goals, Measures

Basic principles of brand strategies to address new creative directions and fundamental characteristics of brand identity.

The workshop will offer answers to key questions regarding brand design. Participants will become acquainted with the basic principles of brand strategies and the necessary elements of a brand identity. The workshop will provide an understanding of new creative directions and help analyze and define fundamental traits of brand identity (typography, color, shape).
Join us for an after-work beer and a round of networking after the workshop.