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Experience is the new currency! Sustainable experience design.

Tuesday, 10/03 18:00 - 21:00

Experience is the new currency! Sustainable experience design.

Create Business! Podium discussion

METZLER VATER | Campus M
Balanstraße 69b (9.OG), 81541 München

How can we design brand experiences that reach people emotionally? How can spatial, analog and digital design achieve maximum effect together?

Communication has changed substantially: In view of the myriad of messages, tweets and promises, it is genuine experiences that count. They anchor attitudes, draw attention, and create emotional connections with brands. How do experiences have to be designed to continue having a lasting effect going forward, real or digital?
These questions will be discussed by design experts live and digitally. What can individual disciplines learn from each other? How can they complement each other in the most effective way? How strongly can and must the connections among them be?

  • Discipline:

    Design management, Design / innovation consultation, Communication design / branding, Trade fair & exhibition design

  • Event Code:

    1786

  • Language:

    German

  • handicapped accessible:

    yes

Speaker

Organizer

METZLER : VATER GROUP GMBH
Georg-Wimmer-Ring 9
85604 Zorneding

METZLER VATER – The Experience Group is an agency group for multidisciplinary, cross-media brand experience, connecting the units DESIGN, SPACE, LIVE, DIGITAL and SERVICES.

Venue and events nearby

METZLER VATER | Campus M, Balanstraße 69b (9.OG), 81541 München

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