Tuesday, 10/03 18:00 - 21:00
Experience is the new currency! Sustainable experience design.
Create Business! Podium discussion
Balanstraße 69b (9.OG), 81541 München
How can we design brand experiences that reach people emotionally? How can spatial, analog and digital design achieve maximum effect together?
Communication has changed substantially: In view of the myriad of messages, tweets and promises, it is genuine experiences that count. They anchor attitudes, draw attention, and create emotional connections with brands. How do experiences have to be designed to continue having a lasting effect going forward, real or digital?
These questions will be discussed by design experts live and digitally. What can individual disciplines learn from each other? How can they complement each other in the most effective way? How strongly can and must the connections among them be?
Design management, Design / innovation consultation, Communication design / branding, Trade fair & exhibition design