Every washing machine is sold more convincingly than sustainability. But how do you communicate as a company in a way that doesn't become mind-numbingly boring or lead to greenwashing accusations?
Why brave brands win - Creative environmental communication in times of multiple crises
Every washing machine is sold more convincingly than sustainability. But how do you communicate it as a company in such a way that it doesn't become drop-dead boring or lead to greenwashing accusations? With my interactive presentation, I want to inspire participants to think outside the box - and give everyone easy-to-implement theories and creative methods to improve their own communication. In this way, I want to empower the audience to turn communication problems into solutions. At the end, there is a step-by-step action plan for developing creative campaigns.
Jasmin Scharrer is an award-winning copywriter and worked for a long time at Germany's best-known advertising agency Jung von Matt. She combines years of agency work with expertise in environmental psychology.
Creatives for Future is hosting more free Zoom talks during mcbw on system design, UX for the circular economy, green marketing and adbusting. On Saturday, 13 March, we'll be building circular DIY furniture together for the Munich Climate Camp.
Marketing & Advertising