Thursday, 12/03 18:30 - 22:30
QUEST FOR THE GRAIL // DATA. DESIGN. EXPERIENCE. VALUE.
Create Business! Lab
Pelkovenstraße 145, 80992 München
What is behind the mysterious relationship between brands and customers? And more importantly: what does the future hold? Join us on our quest for the grail!
What motivates customers to trade their time for brand experiences? And how must these experiences be designed to create value?
Some try to find patterns in the data labyrinth. Others seek their salvation in design and the promises of customer experience evangelists. But more than anything, it's about people.
Crafting the perfect customer interaction is like searching for the grail – the journey is the reward. All those on the quest stand a good chance of still being relevant to their customers tomorrow – and will encounter some culinary treasures on their journey.
Design / innovation consultation