Sunday, 15/03 14:00 - 16:00
(Location) brand museum: the role of design in communication
Am Prantlgarten 1, 84028 Landshut
A concise overview of how design increases attention to communication in museums and contributes to establishing museums as brands. Lecture followed by a tour of the LANDSHUTmuseum.
The more appealing and convincing a museum’s overall appearance, the more effectively it can be placed and established among competitive cultural, educational and entertainment offerings.
At the same time, attractive, high-quality design is the museum’s way to express its value proposition to which it is accountable internally and externally.
In his lecture, Oliver Haßler will walk you through the creation of a harmonious overall appearance and perception of Landshuter Museen, from traditional means of communication (brochures, posters, website) to exhibitions and supporting publications.
Communication design / branding