Monday, 09/03 9:30 - 12:00
Storytelling in Your Brand Stories – Cal Fussman MCBW 2020 Special
Create Business! Speech MCBW FORUM
Bernd-Eichinger-Platz 1, 80333 München
Discover tools for successful communication through unique storytelling. Cal will share techniques that will captivate your audience and tools to ask better questions to build stronger relationships.
Successful design or business has to stand for, communicate or add value to something.
In this COKREA highlight talk on the future of communication, Cal Fussman explains how storytelling, curiosity and the power of asking the right questions create unique design, grow new business and establish lasting connections.
Cal's insights are derived from decades of learning and talking to the world's most extraordinary individuals of the last half-century: Mikhail Gorbachev, Jeff Bezos, Richard Branson, Serena Williams, Jimmy Carter, Jack Welch, Mary Berra, Al Pacino, Muhammad Ali and hundreds more.
Communication design / branding