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Brand Design Master Class

Thursday, 12/03 18:30 - 22:00

Brand Design Master Class

Create Business!Lab

Haus der Kunst, Terrassensaal
Prinzregentenstr. 1, 80538 München

Our attitude towards mobility will change fundamentally. Technology and climate change require new solutions and new behaviors.

Together with Volkswagen, a team of design and communications agencies is working on the mobility brand for the digital society. The Volkswagen rebranding is one of the biggest in the industry worldwide.

We show how Powerhouse worked with new agile and interconnected work processes. And in record time of only nine months, the Volkswagen New Brand Design was developed, discussed, documented and implemented. The result is a future-proof system that fits the new interaction patterns of a digital society.

  • Discipline:

    Communication design / branding

  • Event Code:


  • Language:


  • handicapped accessible:




Prinzregentenstraße 1
80538 München

At Powerhouse, all project participants and agencies come together to collaborate. The idea is to overcome the classic customer- agency concept and to accelerate the decision-making process.

Venue and events nearby

Haus der Kunst, Terrassensaal, Prinzregentenstr. 1, 80538 München

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