Communities That Connect – 4 Talks, 1 Party & Lots of Insights

Four inspiring talks on successful (and failed) communities – from digital networks to real-world spaces. Then we celebrate together with drinks & DJ Klaus !

Real communities thrive where people feel connected – both online and offline. But what truly makes a strong community? In four exciting talks, we share our experiences from various community projects:

16:30 Employer Branding as a Lived Community
The best employer brands are tangible, not just visible. This talk explores how branding and events create a values-driven community across multiple locations—and the role of an internal conference in this process.

17:00 Embracing Failure: Why We Know How Automotive Communities Become Successful.
From two failed automotive communities, we have learned what makes brand communities thrive. This talk shares key insights and pitfalls to help shape more successful community projects in the future.

17:30 The Community as a Catalyst for Change: Fast-Forward Rebranding at E.ON
In just three months, a new brand identity was created—driven by agile methods and an engaged community. This session offers insights into the fast-forward rebranding process.

18:00 Creating a Vibrant Community: How Design Creates Community
From an unused space to a creative hub—this talk explores how design, community, and sustainability shaped a space for collaboration, overcoming multiple stakeholders and strict heritage protection regulations.

After the talks, we wrap up the night together: with drinks, a DJ Klaus, and great conversations.