Making Design Matter

Shape the future at the 13th VDID Designers' Breakfast! Discover how design drives innovation - from circular models to servitization. Discuss in our fishbowl.

Economic and regulatory requirements are increasing rapidly: supply chain laws, CSRD, the EU Taxonomy Regulation, the ECO Design Directive, but also social and geopolitical changes are presenting companies with enormous challenges. Yet many things could be simpler if you consider that 80 percent of all important decisions are already made in the design and development phase. This is where designers have the opportunity to provide strategic impetus and make a lasting contribution to a company's success.
In an inspiring keynote speech and a practical panel discussion, the 13th VDID Designers' Breakfast will shed light on how designers can take on key roles in business model innovations. For example, through industrial design for durability, reparability and recycling. In addition, it will be shown how new digital technologies enable servitization and circularity.
Particular attention will be paid to the question of which new design skills are required for this. What concrete first steps do designers in companies need to initiate in order to turn this transformation into a market advantage in a socially just and emotionally tangible way?

Experience an interactive fishbowl format - join the discussion and shape the future together!
In cooperation with IUD GmbH, empowered by bayern design. With the kind support of the Bavarian State Ministry of Economic Affairs, Regional Development and Energy.