business panel: Fit for Future | Success through Design and Management

"Successful Through Design: The Business Panel demonstrates how companies strategically use design to build brands, unlock potential, and grow sustainably."

"Which company wouldn't want to become more competitive, establish a strong brand, and build an engaged community? International market leaders know that design is the key to standing out in the competition and achieving long-term success. But where does your company stand?

Successful companies involve designers early in strategic decisions. This leads to brands and products that not only impress aesthetically but also precisely reflect strategy and brand essence. At the same time, strong design management allows companies to leverage internal potential and clearly position themselves in the market.

At the Business Panel, two companies will share how they have measurably enhanced their competitiveness through targeted design. Prof. Jan-Erik Baars (Lucerne University of Applied Sciences and Arts) will also provide valuable insights on how companies can analyze their design competence with the Design Fitness Check, strategically develop it, and integrate it into a clear strategy.

Take advantage of this opportunity – get your company ready for the future!

Participation in the event is free!"