Does Brand Experience Connect People? 10 Questions, 20 Answers

Creative Thinker vs. Corporate Brand Leader – Two Perspectives on Ten Key Questions About the Future of Brands and Communities.

What role does digitalisation play for community spaces? How do communities influence brands – and vice versa? Why is a strong attitude essential for both people and brands?

Stefan Ponikva and Alexander Strub explore ten fundamental questions and examine the deep connection between brands and communities from two distinct perspectives:
A visionary brand leader with a drive for change meets a creative designer who develops identity-creating spaces with narrative power.

Join us for an inspiring evening of open exchange and fresh perspectives. Discover how values and working methods shape both brands and places – and let’s discuss how we can design the future spaces for communities together.

The evening will be moderated by Anette Dittel, head of the exhibition design team at the Schiene Center experimenta in Heilbronn.

The event is taking place in partnership with Kvadrat.