mcbw hub x KMS TEAM

Start your day right: Join us at our Creative Morning Sessions in the mcbw hub: talk, breakfast, coffee, inspiration, exchange!

From May 13, there will be a varied start to the mcbw day every morning at 8:30 am. Be inspired by the presentations - with freshly brewed coffee from TURM KAFFEE and oven-warm rolls from Julius Brantner.

What this session will be about? Brand as a data set and the question of whether AI can understand design.

The Regular Brand by KMS TEAM & bakdata: We provide insights into our AI and Big Data platform for analyzing complex brand systems. Can artificial intelligence truly grasp what defines a design and differentiates a brand? Where does it create new opportunities and where does it reach its limits?

At KMS TEAM, we’ve partnered with the data engineering experts at bakdata to develop The Regular Brand – a platform that analyses brand systems using AI and Big Data. For the first time, it makes brand differentiation measurable and reveals whether a brand is truly unique or just another in the crowd. But how do we control such a technology? And how can it be strategically applied to brand management?

We’ll give you insights into the challenges we faced while developing the platform, explain how it works, and share key findings on industry standards from pharma, airlines, insurance, apparel, and beer. What patterns does the system recognize and where does it reach its limits?

Join us for a discussion on the smart application of AI and Big Data in design and brand strategy – and put your own assumptions to the test.

Learn more: https://the-regular-brand.com