Home Offfice / Community Talk - Why communities are more than networks

Genuine communities are more than just networks - they connect people and ideas, generate new ideas and change creative work in the long term. Why a shared vibe is more important than perfection.

Friendship or business? Inspiration or everyday life? Why not all of the above?

Using examples such as Munich Mountain Girls, Reform x The Y, Woolpertinger Strikklub and Salomon, we show the role that communities and real community building play not only in the B2C sector, but also in the B2B sector. But what does community actually mean? And how is it defined in a business context? It's about connecting people, sharing knowledge and creating shared experiences.

There are a few things to keep in mind - both in terms of communication and practical implementation. Do you have to choose between friendship and business, or between inspiration and everyday life? We say: why not do it all together?

Real communities are more than just networks - they are places where people and ideas connect organically, grow and create. In our talk, we talk about the power of community events, how they change creative work for the better, and why a shared vibe is often more important than the perfect presentation. Let's dive into the magic of real connections together!