PLAY BOLD. ACT SMART. LEAD CHANGE. Creative Responsibility in Action.

20 years of BECC Agency. Four perspectives on creativity, responsibility and change—plus live voting for the PAGE Anniversary Campaign. Join the conversation. We welcome you @ ISARWINKEL.

20 years of owner-management. 20 years of multidisciplinary brand development. 20 years of navigating crises, disruptions, and paradigm shifts. In our modern age, what does it mean when an independent design and branding agency retains its market relevance? What mindset is needed to deliver design and to take responsibility for it?

PLAY BOLD. “Empowering the Creative Self” — Sabine Kraus
How do organizations develop creative self-responsibility? How can corporate culture be designed to make courage structurally possible?

ACT SMART. “Turning Ideas into Action” — Katharina Kraus
From brand strategy to experience architecture. From idea to implemented reality. Project insights.

PLAY THE FIELD. “Exploring the Creative Field” — Metin Seyrek
First “office only,” then remote, and now creative space. Why do creative processes need physical resonance chambers?

LEAD CHANGE. “Creating Visions that Enrich” — Leif Geuder
Leadership in design means providing guidance when systems step up the pace.

CAMPAIGN RELEASE BY BECC Agency X PAGE.
At the “Design Camp,” four teams of creatives created what no individual could achieve alone: ​​a genuine campaign. The PAGE Anniversary Campaign. How do humans and AI collaborate when the pressure is piling on and time is short? Release Day & Winner Voting live on May 6 with the PAGE editorial team.

Afterwards, ISARWINKEL will become an open space. Shift perspectives, share ideas, and engage in conversation. Together, it is.