15:00 - 18:00
Rosenheimer Str. 145D
The event is handicapped accessible
Organisator Art Directors Club für Deutschland e.V.
More than 700 leading minds in creative communication are joining forces in the ADC as the benchmark of creative excellence. In this position, the ADC is awarding outstanding communication.
Every digital product triggers associations. At the introductory seminar "User Experience Identity", you can learn how to design the perception of the brand and its digital products congruently.
Because of its design, every digital product triggers conscious and unconscious associations. At the ADC Seminar "User Experience Identity", Felix van de Sand, inventor of the applied UXi Method, will use findings in the field of neuroscience and behavioral economics to design the perception of a company’s brand and digital products congruently, and thus increase the success of the digital products. A good UX triggers mental concepts deliberately.