15:00 - 19:00
Am Olympiapark 1
The event is handicapped accessible
Discussion about positioning strategies for the Italian and the German markets, with speakers of renowned Italian and German design companies, followed by a Networking Aperitif.
German-Italian design conference with a focus on the economic positioning of design in Italy and Germany.
Topics: Introduction to trends, innovations and visions for the design, sustainability and
internationalization of brands, design, Retail 4.0 and design protection.
The event addresses entrepreneurs interested in internationalizing, in particular in the Italian market.
Organized by AHK Italien and IHK München in cooperation with ItalCam and the Italian Embassy with kind support from bayern design and BMW Welt.