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Reservation required
Free
Register

Tue. 12.03.2019
18:30 - 20:30

Design Schau!

Discipline
Transportation design
Podium discussion

Languages
English

Event-Code
1625

Address

BMW Welt
Am Olympiapark 1
80809 München

The event is handicapped accessible

Organisator & Partner

Organisator BMW Group
80788 München

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles.

Designers Talk: Progressive Luxury meets Creative Excellence

Designers Talk: Progressive Luxury meets Creative Excellence

 

 

Architect and designer Patricia Urquiola and BMW Group’s Design Director Adrian van Hooydonk will discuss the increasing importance of interior design in the context of new mobility.

 


Spanish architect and designer Patricia Urquiola is one of the most influential present-day designers. As Art Director at Cassina, she has been elected Designer of the Year several times. Adrian van Hooydonk has been heading all of BMW Group’s design teams since 2009 and is responsible for designing cars, motorcycles and other products. The two designers will present the new jointly created exhibition space at BMW Welt and will discuss mobility and the growing importance of interior design.

 

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The MCBW program is expanded continuously and is subject to change.
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