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Without reservation
Free

Wed. 13.03.2019
18:30 - 21:30

Discipline
Digital Innovation
Speech

Languages
German

Event-Code
1511

Address

fischerAppelt AG
Otl-Aicher-Straße 64
80807 München

The event is handicapped accessible

Organisator & Partner

Organisator fischerAppelt AG
Otl-Aicher-Straße 64
80807 München

Wir sind eine Gruppe aus acht Content-Agenturen und Spezialeinheiten, die alle Disziplinen einer Content-Marketing-Agentur und der Content-Kreation anbietet.

Artificial intelligence and creation – from Otl Aicher to algorithms

Artificial intelligence and creation – from Otl Aicher to algorithms

 

 

We focus on how algorithms can support or complement creative processes and where human creativity is and will remain indispensable.

 


In what ways have creative work processes changed? Can computer-generated design hold a candle to Otl Aicher’s timeless excellence? What are the advantages of the interplay of data and creation? These topics will be discussed in lectures about the Campaign Algorithm and Visual Experience Scan approaches developed by fischerAppelt.

Also, we are planning a vernissage with Galerie Brandt’s original Olympia 72 posters and motives. Otl Aicher contributed substantially to the visual appearance of these materials. Expect a lively soirée at our Office Bar.

 

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The MCBW program is expanded continuously and is subject to change.
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