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Without reservation
Free

Wed. 13.03.2019
18:30 - 21:30

Create Business!

Discipline
Digital Innovation
Speech

Languages
German

Event-Code
1511

Address

fischerAppelt AG
Otl-Aicher-Straße 64
80807 München

The event is handicapped accessible

Organisator & Partner

Organisator fischerAppelt AG
Otl-Aicher-Straße 64
80807 München

Our group of eight content agencies and special units covers all the disciplines of a content marketing agency and of content creation.

Artificial intelligence and creation – from Otl Aicher to algorithms

Artificial intelligence and creation – from Otl Aicher to algorithms

 

 

We focus on how algorithms can support or complement creative processes and where human creativity is and will remain indispensable.

 


In what ways have creative work processes changed? Can computer-generated design hold a candle to Otl Aicher’s timeless excellence? What are the advantages of the interplay of data and creation? These topics will be discussed in lectures about the Campaign Algorithm and Visual Experience Scan approaches developed by fischerAppelt. We will also open a temporary exhibition with Galerie Brandt’s Olympia 72 posters and motives from Otl Aicher in our agency this evening. This will therefore be a lively soirée at our Office Bar in every respect.

 

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The MCBW program is expanded continuously and is subject to change.
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