Unfortunately this event has been canceled. Please feel free to contact the organizer to find out whether the event will be rescheduled to another date.

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Reservation required
Free
Register

Mon. 09.03.2020
13:00 - 17:30

Create Business!

Discipline
Design / innovation consultation
Workshop

Languages
German, English

Event-Code
1472

MCBW START UP, MCBW FORUM

Address

Hochschule für Fernsehen und Film München
Bernd-Eichinger-Platz 1
80333 München

The event is handicapped accessible

Organisator & Partner

Organisator More than Metrics GmbH
Sterzinger Straße 1
6020 Innsbruck

The Innsbruck-based More than Metrics company specializes in customer experience solutions and service design software.

Co-operation partners

MCBW START UP – Workshop: Journey/Stakeholder Mapping for Start-ups

MCBW START UP – Workshop: Journey/Stakeholder Mapping for Start-ups

 

 

Customer Journey Mapping helps to co-creatively design and innovate on products, services and workflows in a customer-centric way.

 


Customer Journey Mapping is a powerful tool for designing customer-centered products and services at all stages of development and aligning them with the needs of (future) consumers. It helps identify moments of truth at an early stage, tap opportunities for proactive improvement, and circumvent potential pitfalls when planning a business and/or designing offers.

Participants will learn about the basics of customer journey mapping (personas, stakeholder and journey maps) and to apply these tools in the respective context.

 

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