13:00 - 17:30
Hochschule für Fernsehen und Film München
The event is handicapped accessible
Organisator More than Metrics GmbH
Sterzinger Straße 1
The Innsbruck-based More than Metrics company specializes in customer experience solutions and service design software.
Customer Journey Mapping helps to co-creatively design and innovate on products, services and workflows in a customer-centric way.
Customer Journey Mapping is a powerful tool for designing customer-centered products and services at all stages of development and aligning them with the needs of (future) consumers. It helps identify moments of truth at an early stage, tap opportunities for proactive improvement, and circumvent potential pitfalls when planning a business and/or designing offers.
Participants will learn about the basics of customer journey mapping (personas, stakeholder and journey maps) and to apply these tools in the respective context.