11.00 - 13.00
Neuhauser Str. 8-10
The event is not handicapped accessible
A journey through the early works of Olaf Leu, one of the protagonists of a time when "commercial art" was still applied artistic graphic design.
After the end of the Second World War, the companies made an effort "to create as impressive a picture as possible outside" – produced without exception by "commercial artists". What was created between 1950 and the mid-1980s can be classified into the category of applied artistic graphic design. Then, under the emerging dictates of marketing and the new technology of the digital, design was assigned a different role. The "artistic graphic design" therefore only played a subordinate role. Olaf Leu was one of the protagonists of this "early period".