Sun. 10.03.2019
11.00 - 13.00
Alte Akademie
Neuhauser Str. 8-10
80333 München
The event is not handicapped accessible
Organisator Typographische Gesellschaft München e.V. (tgm)
Hirschgartenallee 25
80639 München
Wir kümmern uns um Typografie! Die Typographische Gesellschaft München e.V. (tgm) steht für Dialog und Bildung zur Förderung der Qualität in der Kommunikationsbranche.
A journey through the early works of Olaf Leu, one of the protagonists of a time when "commercial art" was still applied artistic graphic design.
After the end of the Second World War, the companies made an effort "to create as impressive a picture as possible outside" – produced without exception by "commercial artists". What was created between 1950 and the mid-1980s can be classified into the category of applied artistic graphic design. Then, under the emerging dictates of marketing and the new technology of the digital, design was assigned a different role. The "artistic graphic design" therefore only played a subordinate role. Olaf Leu was one of the protagonists of this "early period".
