19:00 - 22:00
The event is not handicapped accessible
Business consultancies are more and more occupying areas that until recently have been in the firm grip of agencies. However, both industries could hardly be any more different.
This change became particularly tangible during the Cannes Lions 2018, when big consultants not only submitted their own work but were also part of the jury. This trend raises questions and is reason enough for us to discuss this hot topic with experts from the industries concerned: why are consultancies penetrating the agencies market? What challenges are thereby involved on both sides? Which role do consulting services play in agencies, and are they sufficiently prepared for this change?