13:30 - 17:30
Osakar von Miller Forum
Oskar von Miller Ring 25
The event is handicapped accessible
Organisator IUD – Institut für Universal Design KG
We see universal design as a meta discipline of design. We support companies, the science sector and society in the development of analog and digital products, services and concepts.
Intelligible texts help avoid misunderstanding, irritation and misperception of staff members and customers.
According to a study conducted by Universität Hamburg, 60% of the population understand only 10% of the information provided by companies and authorities.
While society remains hesitant to react to this fact, more and more companies understand the importance of making texts comprehensible for customers and staff: Their messages are actually heard. Learn more about the needs of the relevant target groups and why we all benefit from plain language. Bring your company’s texts and try your hand at plain language!