16:00 - 18:00
Ströer Deutsche Städte Medien GmbH
The event is handicapped accessible
Organisator Ströer Deutsche Städte Medien GmbH
Ströer is a leading media house and delivers one-stop solutions along the entire value chain. Its mission is to be the most customer-centered media company.
Digital out-of-home media (DooH) are increasigly shaping perceptions in urban environments – animated images can be found at malls and stations, in public transportation and on the street.
Presenting the nitty-gritty in a very short timeframe without the support of audio in a variety of receptive situations – DooH pose a challenge to creative people.
In the workshop, experts of Ströer Media Creation (SMC) will discuss ways to link creativity standards with media-specific strength of communication. SMC will introduce itself as Ströer’s creative cross-media in-house agency that builds on more than 20 years of digital creation experience of DooH pioneer Infoscreen.