17.00 - 19.00
S. Siedle & Söhne Telefon- und Telegrafenwerke
The event is not handicapped accessible
Lecture|FutureDesign|Speaker Professor Dr. Christian Zagel|University Coburg|Presentation of innovative technologies and their clever use to address customers in the Siedle Studio in Munich.
Based on examples of the textile and fashion industry, Christian Zagel shows in his talk how innovative technologies can be applied to consumer-focused use cases in a store. Through a targeted application it is possible to not only excite consumers, but to generate additional profits and to position a company as an innovation leader on the market. The basis for these success stories and innovations is a new and interdisciplinary understanding of innovation, which is a primary element of the extra occupational Master course “ZukunftsDesign”.