"The future is not some place we are going to, but an idea in our current awareness. It is something we create and that transforms us in the process." Stephen Grosz
Urgently wanted: Future. We need new ideas, paths and models. Now and everywhere, for everyone and everything. Whether in research and development, education and communication, production and sales, marketing and logistics – very often the Corona crisis has aggravated or simply exposed the known areas of concern.
In the quest for new confidence for companies and organizations, for each individual and for society as a whole, we need images of the future – attractive on the one hand, credibly feasible on the other. No visions, no utopias. It is about that which designers know how to do particularly well: anticipate future and make it tangible!
They operate at the interface between the individual and society, economy and environment. Their toolkit enables them to combine form and function and to develop strategies and systems just as well. Design adds and creates value.
Future needs designs, ideas, foresight and reflection. Good design drives sustainability. In interaction with many other disciplines, with research and science, design creates perspectives that are worth living.
And as the world continues to globalize, digitize and accelerate relentlessly, the social and economic demand for sustainable concepts and courses of action continues to grow. How we live tomorrow, how we learn, communicate, work – it's a matter of design. In six thematic areas, MCBW presents what design can do, will do and is doing already to address these issues: Future of Health, Future of Security, Future of Work, Future of Education, Future of Communication, Future of Cities.