Andreas Beer, graduate product designer (FH), worked after his studies of product and environmental design at the HfG Schwäbisch Gmünd as head of a capital goods project at ninety° design in Stuttgart. In 2005 he joined the Innovation Design Team of HYVE AG. Since 2013 he is managing director of the design department at HYVE, where customer-centered "Smart Connected Products" are developed. Since 2004, he has been advising clients in various industries and company sizes at home and abroad and, as a certified patent consultant, he also looks after the legal situation of the concepts and products developed. He also shares his experience as a lecturer at the LIMAK Austrian Business School Linz and the Campus02 University of Applied Sciences in Graz.