I am a creative leader and brand expert with over 15 years of experience in the sports, automotive and furniture industry.
The urge to innovate – developing visionary, creative solutions that
translate consumer aspirations into stories and products is driving me. Questioning the status quo and working with a diverse team based on a consumer insights led story has helped me deliver against highest expectations in the past. As a creative, I believe that we have the responsibility to reduce our ecological footprint wherever we can and I therefore use my skills to create
sustainable solutions and inspire others to join in.