Prof. Dr. (PhD)
Bernhard Rothbucher

20+ years of experience in R&D: innovation, industrial design, product management, strategy, service design, digitalization (RPT, AI). Active as a trainer, professor & lecturer (university, university of applied sciences, business school), research director, program leader, PhD supervisor (JKU Linz), initiator of digital labs (UfG Linz, FH Sbg, thi). Since 2003, entrepreneur in product development, branding, strategy, training & research (incl. third-party funded projects with ffg, AWS, EU). Multiple design & management awards, patents, publications, conference contributions, volunteer work as reviewer, mentor, keynote speaker. Expert in innovation processes & interdisciplinary development, experienced in industry & academic collaborations.