In 2017, Diana Heinrichs founded Lindera and has been CEO ever since. Prior to Lindera, Diana Heinrichs worked at Microsoft Germany for six years. She studied at the Universities of Bonn, Florence, and Oxford and graduated with an MBA from the University of St. Gallen. She co-founded the Spitzenverband Digitale Gesundheitsversorgung e.V. and is an active volunteer member of the board.