Dirk Lohmann

Dirk Lohmann, Co-founder and COO of LarsLabs, is passionate about marketing, design, and branding. With a background in fashion design from Florence, he brings strong expertise in community building and brand development. His true calling is Digital Fashion—connecting goods and immersive commerce for Gen Z. As an early adopter, he's active in key industry communities. Recently, he joined the BNV Foundation as part of the first BNV100, supporting projects that drive global fashion through Fa$h coin and blockchain—focusing on sustainability, digital identity, and cultural intersections.