Prof.
Jan-Erik Baars

Prof. Jan-Erik Baars began his career in 1990 as an industrial designer at Philips in the Netherlands. There he designed medical systems, lighting and consumer electronics. Most recently, he was head of design responsible for the small electronics division. In 2009, he moved to Telekom as head of design management. Since 2011, he has been an independent strategy consultant, advising companies on how to increase their effectiveness through improved use of design. He has also been head of the design management course at the Lucerne University of Applied Sciences and Arts since 2011 and conducts research in the field of design and brand. For many years, he has been writing and publishing on issues related to design and management. His book "Leading Design" was published in 2018.