Jasmin Scharrer

Jasmin is a freelance climate advertiser. After years in Germany's best-known advertising agency and excursions into the startup world, she has successfully ended her time in permanent employment and is now involved with everything that climate communication has to offer. To this end, she learns a lot from groups like the Creatives and Psychologists4Future, with whom several communication projects have also been implemented, or works on a festival for climate communication, the CARBONALE. Above all, she is interested in how to carry the mindsets and tools of her old industry into science communication to address inactive audiences - In short: "Don't tell it. Sell it."