Julia Peglow

Julia Peglow is a designer and expert in business design, design strategy and brand building. After graduating, she worked as a strategic consultant and managing director for international branding and UX agencies such as MetaDesign, Zeichen & Wunder and icon incar. Among other things, she relaunched the MINI brand, developed the brand story for the first BMW i3 electric car, a new brand design for Mediamarkt and a tourism brand for her home city of Munich.
Julia teaches design theory, design strategy and brand building at design and business schools in Vienna, Munich and Berlin. In her podcast seminars, her book ‘Wir Internetkinder’ and as a keynote speaker on stage, she describes creative thinking as the most important skill on the labour market of the future.