Karinna Nobbs is an Educator, Futurist and Founder. Holding an Affiliate Professorship in Innovation at ESCP Business School, she lectures globally on the digitalisation of the fashion industry. Nobbs is also published author and researcher. Previously she was the Head of Strategy at creative tech agency Holition working with Coty Inc, Estee Lauder and BMW Group where she remains as an Associate Director. Currently Nobbs is consulting in the MTO and blockchain spaces with two disruptive businesses: Platforme and LUKSO.
Last year she launched HOT:SECOND - a world first circular economy retail concept trading physical goods for digital experiences.
In 2020, Nobbs has co-founded The Dematerialised - a hybrid entity which aims to simplify and certify the trading of digital fashion garments.