After running hotel groups and real estate companies as a manager and, eventually, as co-founder, Michael Struck found his true passion when he founded Ruby Hotels. Bringing to life his vision of Lean Luxury he added a new segment to the hospitality by being smart with spaces and focusing on the essentials while adding design and emotions.
Have you ever wondered why luxury hotels always have to be overly complicated? And why pay more, than what it is actually worth to you? That’s how Ruby came to be.
This is how Ruby Hotels describe their philosophy:
To us, luxury means laid-back comfort instead of formalities. Inspiring people instead of pretty facades. Character and soul instead of polished surfaces. No expensive prestige addresses, but where the authentic heart of the city beats.