Ralph Habich

Ralph Habich is a social designer specialising in socioculture and social sustainability. He has been fascinated by the socio-political aspect of design since studying communication design. He also advises managers on corporate culture, corporate identity, design management and brand management.
Ralph Habich familiarised himself with the relevance of cultural identity for brands through CI work on the positioning of a German car manufacturer in Japan. For Otl Aicher, he analysed the role of Hollywood as a dream factory for fictitious identities (type casting).
Ralph Habich is chairman of the Forum für Entwerfen e.V., member of the board of the Deutscher Designtag e.V. and active in the German Cultural Council.