Alexander Strub

Alexander Strub is Creative Director and responsible for the Brand Experience Department at Drees & Sommer. For over 10 years, he has been exploring for clients how brands can be brought to life in physical spaces. Before that, he was a partner at Expolab, where he specialized in spatial communication, architecture, and design.
As a speaker, he aims to share his approach and philosophy, sparking discussion and exchange. His guiding principle:
"At its core, it’s always about responsibility, quality of experience, and emotions."