Stefan Ponikva

Stefan Ponikva is a visionary in brand management who passionately pushes boundaries. With a clear strategic brand vision, he shapes the future and always thinks of digital and physical communication in a connected way – always with the goal of creating emotional experiences.

His projects are rarely just further developments – they represent transformation. Whether through extraordinary partnerships or innovative concepts, Stefan always seeks ways to enhance a brand's radiance globally.

At the BMW Group, he has had an impressive career with exactly this mindset: he led brand and marketing teams worldwide, relying on creativity, team spirit, and innovation. Outside the world of brands, he finds inspiration in the mountains and in spending time with his family.