MCBW 2025 – CHECK OUT THE VERSATILE PROGRAM NOW
Lukas Cottrell
Managing Partner Peter Schmidt Group

Lukas Cottrell

Lukas Cottrell is Managing Partner of the Peter Schmidt Group, one of Europe's leading brand and design agencies. In this role, he is responsible for bringing corporate strategies to life and making them tangible for all stakeholders. As a management and marketing consultant, he has extensive experience in brand strategy, brand development, design management and digital transformation.
Lukas has more than 20 years of professional experience working with international blue-chip clients in the retail, financial services, telecommunications, technology, mobility and FMCG sectors. His clients include leading brands such as Mercedes-Benz, E.ON, Deutsche Bank, Panasonic, Shiseido and Lufthansa.

Events