Julia Sendtner

Since 2019, Julia Sendtner has been responsible for innovation management within Technical Development at AUDI AG. Her focus lies on developing a technology strategy, implementing it within the innovation portfolio, and further developing the innovation process. The use of lean methodologies, combined with an open culture that embraces mistakes, and collaboration within the ecosystem are essential to this work. The Innovation Management team also promotes the further development of an innovation-friendly leadership approach across disciplines through lectures, mentoring and discussion forums.