Since 2004, as owner of weiland productdesign in Nuremberg, Christian Weiland has been serving clients from a wide variety of consumer and capital goods industries with his comprehensive design standards. After graduating from the Folkwangschule für Gestaltung in Essen, he designed products for well-known clients in various design agencies as project-responsible designer. Designing means listening. He is not concerned with simply developing new shapes in design. What matters is to express an identity that is already included in every product. The right questions at the beginning and in the course of a development are those that charge the product with meaning, with strategic intelligence and with a positive peculiarity.